ICL Lab, a company specializing in the production and marketing of immunological reagents, needed a website refresh. ICL wanted a more modern and approachable e-commerce solution. Forix developed their new website with the Magento platform. With very similar product names, ICL’s products were re-categorized and Forix developed a custom A-Z catalog with additional filters like primary and secondary antigens, antibody type, reactivity, host, and target. Forix also developed a fully custom Backend catalog management, since ICL could not use more standard e-commerce product attributes like color. Forix implemented a complicated shipping – dimensional based on different rules like weight type and category.